Solid Design Solutions Appoints General Manager

October 17 2017

Solid Design Solutions has named Edward Goff, Ph.D, PMP, General Manager of its facility and operations at the Minneapolis, MN location. Solid Design is a full-service, product-development and specialty-machine design company within the medical, consumer, manufacturing and smart-device industries. Goff joins the leadership team and reports directly to President and CEO Peter Gustaf.

“Ed has the deep experience, proven leadership and organizational skills this position requires,” says Gustaf. “His substantial technical background in systems engineering and product development immediately impressed us. Once we recognized how he inspires teams to continually raise the performance bar for ever-better outcomes, we knew he was a perfect choice for Solid Design.”

In his new role, Goff will set comprehensive performance and growth goals and will analyze outcomes against agreed-upon key performance indicators. He will oversee daily operations and provide the leadership needed for ongoing relationship building with both internal teams and external stakeholders including clients, business partners and vendors. Goff will both design and implement business strategies, plans and procedures. He will establish policies that promote Solid Design’s unique culture and ambitious vision.

Most recently Goff served as Director of Engineering and Engineering Site Leader for Interlogix, a unit of United Technologies Corporation. Earlier he worked in engineering and product development roles for such companies as QiG Group, a division of Greatbatch; Medtronic; and 3M Company. Goff completed Doctorate and Master of Science degree programs in Electrical Engineering from Iowa State University and a Bachelor of Science in Electrical Engineering from Marquette University. He holds a PMP certification from the Project Management Institute.

“Everything I’ve done to date has prepared me for this opportunity,” says Goff. “I’m ready and eager to help Solid Design transform ideas into needed, market-ready products. Rapid market entry requires a precision, multi-faceted approach. We’re the team that makes it happen.”