Product Design / Consumer
A Wireless MIDI Interface
Audio cables are costly and a hassle to plug and unplug and keep track of in the band room. The Zivix dream was to create a wireless device to allow musicians the freedom to create unencumbered by wires.
The power of MIDI is that it allows devices to communicate and make beautiful music together. But it comes at a price – a tangle of expensive cables. The team at Zivix, makers of the Jamstik, a MIDI guitar, had an idea for a MIDI base that several instruments could be routed through at once without using a single cord. They had the technology figured out but no concept on how to package it or get the device manufactured.
Working in harmony
We started by asking questions. Where it would be used, how it would be transported, what software it would need to connect with? Then we brainstormed potential design features. This user-centered approach ensured a functional, pleasing, and marketable product. Dozens of ideation sketches and form-study models came out of the process. Once the most promising concept was defined, all the product components were designed in detail using 3D computer modeling software. The resulting detailed designs enabled us to estimate the complete manufactured cost of the product. We moved on to prototyping and testing and finally mass production. Manufactured samples were carefully inspected, and the parts were revised and tuned to fit and function properly. Assembled samples were put through rigorous testing. Final reviews, retesting, and a final quality check was performed, then assembly and user instructions were created.
The finished product is PUC, a wireless MIDI connection that fits in a pocket or in the palm or your hand. Its clean, user-friendly design allows easy wireless integration with audio editing workstations and a universe of applications. PUC eliminates the hassle of cables, enabling artists to concentrate on creating. After a successful development process, PUC is now available for purchase online and in Apple Stores.
What We Did
Product Concept Development
Design for Manufacturing
Selection of Contract Manufacturers
Final Inspections and Testing
Assembly and User Instructions
What We Used
Let's make it happen
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"It's a cool little device. Like good music, it only seems simple. A lot of design thinking went into making this thing rock."